SEM Analyst for Goodway Group

The Job —  SEM Analyst for Goodway GroupFiber optics background with lots of light spots

Location —  Virtual, open to location

Job Responsibilities —  From the job posting:

• Research and create paid search proposals/IOs that incorporate appropriate spending levels, CPC estimates, and keyword recommendations.
• Research and prepare launch docs containing keywords, recommend ad-group strategy, ad copy, and any other campaign-parameter recommendations specific to a situation as needed.
• Launch campaigns via AdWords, Bing, and Marin that are structured in alignment with client goals.
• Manage bid and keyword optimizations and budget throughout life of campaign to achieve the best use of the client’s budget based on desired user actions.
• Proactively contribute meaningful insights and recommendations on all campaigns to improve performance.
• Accurately input and maintain campaign details/data into Goodway’s internal campaign management systems <x{(}>(CCMS).
• Create & pull reports using various reporting platforms such as Marin, AdWords, or Tableau.
• Organize and maintain all important job-related documents on Goodway’s shared drive <x{(}>(VPN).
• Prepare monthly scorecards for accounting, weekly job summaries for team calls, and any other ad hoc reporting required to communicate campaign performance and/or delivery.
• Contribute to Goodway’s knowledge base by updating and sharing information via Confluence and Yammer.
• Serve as the main SEM point of contact for Goodway sales teams on dedicated accounts and have occasional client contact.
• Stay up-to-date on the evolving offerings within the SEM landscape.
• Perform any other tasks as required to successfully manage accounts or support the overall SEM team.


• Minimum 2-5 years of paid search experience
• Strong ad-copy development skills and knowledgeable of overall search strategy for a variety of industry verticals and campaign types
• Proficiency in: Google AdWords <x{(}>(certification required) and AdWords editor, MSN AdCenter, Marin, Google Analytics
• Strong knowledge of digital environments and overall Internet savvy
• High technical aptitude for learning and working within desktop and web-based applications <x{(}>(Windows, Microsoft Office, ad platforms); proficiency with database-driven reporting and ability to work with large data sets; strong proficiency with Microsoft Excel & other MS Office applications
• Ability to calculate and analyze data, especially data based on standard digital advertising cost-per metrics <x{(}>(CPM, CPC, CPA, etc.)
• Strong business acumen and problem-solving abilities
• Excellent written and verbal communication skills; strong long-distance communication skills using email, instant messenger platforms, and phone
• Ability to prioritize and manage frequent demands from multiple clients <x{(}>(internal & external)
• Ability to thrive in a team-oriented environment and work well with cross-functional teams and varied communication styles
• Detail-oriented with superior organizational skills and multitasking ability
• Ability and desire to work independently in a virtual home office environment
• B.A./B.S.

Schedule —  Full time, flexible

Employee or Contract — Employee

Compensation — Not advertised.  

Benefits — None advertised.

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